About Firestarter Labs
Who we are
Firestarter Labs is a group of software professionals who have been fortunate enough to participate in a number of major innovations through the years. They helped launch internet marketing, cloud computing, quantitive AI and now Generative AI solutions.
Our Approach
At Firestarter Labs, we take an iterative approach to rapidly develop solutions in market. We can quickly design solutions, gain customer feedback then build those solutions to meet customer needs. Generative AI allows us to automate the efforts that hold humans back so that they can focus on the parts of their jobs that they love.
Who we are building for
Our goal is to bring enterprise class solutions to small and growing businesses. We hope to create productivity in small local owned businesses and Start Up companies so that they can focus on building their business. Small business is the backbone of the economy and we are here to bring those companies into the new era of technology.
Meet the Founders
Jeff Hassemer
Jeff Hassemer
Jeff Hassemer
Jeff brings 30 years of software experience in Product Management and Marketing to the table. He has helped to grow several start up businesses in his career, as well as running product strategy for two different Fortune 250 companies.
Jeff has successfully launched two Generative AI products in the past two years. The first was a virtual
Jeff brings 30 years of software experience in Product Management and Marketing to the table. He has helped to grow several start up businesses in his career, as well as running product strategy for two different Fortune 250 companies.
Jeff has successfully launched two Generative AI products in the past two years. The first was a virtual consultant for ISO 27001 information and the second was a corporate strategy and OKR solution for large enterprises.
In addition to his corporate experience, he owned and ran marketing for the largest Play it Again Sports franchise in the western region.
By applying all of his past experiences, he is looking forward to serving small business with expert and affordable resources to grow thier business.
Nathan Lamos
Jeff Hassemer
Jeff Hassemer
Nathan brings 30 years of software sales and marketing experience to the table. He has built several companies from the ground up and helped grow some of the most innovative marketing technologies of the past two decades.
More recently, Nathan has been deploying Generative AI solutions to help map customer journeys both on and offsite for
Nathan brings 30 years of software sales and marketing experience to the table. He has built several companies from the ground up and helped grow some of the most innovative marketing technologies of the past two decades.
More recently, Nathan has been deploying Generative AI solutions to help map customer journeys both on and offsite for several major companies.
Early in his career, Nathan helped design and launch a prominent national contractor services solution and managed corporate operational projects for a large food franchise concept. By applying the latest GenAI developments with this past experience, Nathan seeks to develop more efficient and impactful growth engines for small and medium sized businesses and help them deliver experiences similar to what their customers see from major international brands.
Kurt Demarais
Jeff Hassemer
Kurt Demarais
Kurt brings a wealth of experience in both Software sales and franchise management to the table. He has launched and managed several franchises, such as Qdoba and Chesapeake Bagel Company, in his early career. Later, Kurt helped build the marketing software industry with such companies as Unica (bought by IBM) and TruEffect (bought by Ado
Kurt brings a wealth of experience in both Software sales and franchise management to the table. He has launched and managed several franchises, such as Qdoba and Chesapeake Bagel Company, in his early career. Later, Kurt helped build the marketing software industry with such companies as Unica (bought by IBM) and TruEffect (bought by Adobe).
Kurt is also the owner and operator of Ride & Joy Window tint, a highly successful local small business which he built with his son.